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Branding Guidelines

Logo Types

Our logo is an important part of our company. Its what people remember when they walk away. Its what they are reminded of when someone says the name Siphon. We are serious about our logo, and you should be too. Our logo comes in 4 different variations. A light background with vertical placement. A light background with horizontal placement. A dark background with vertical placement. A dark background with horizontal placement.

Light background, vertical placement

Use our light background vertical placement logo for all light backgrounds where vertical space is not an issue.

Dark background, vertical placement

Use our dark background vertical placement logo for all dark backgrounds where vertical space is not an issue.

Light background, horizontal placement

Use our light background horizontal placement logo for all light backgrounds where horizontal space is not an issue.

Dark background, horizontal placement

Use our dark background horizontal placement logo for all dark backgrounds where horizontal space is not an issue.

Logo Spacing and Size

White space around a logo is just as important as the logo itself. Crowding it around other elements will not only look visually unappealing, but can cause brand confusion.

Vertical logo placement spacing

When placing the vertical logo, try to leave a 25% padding on all sides.

Horizontal logo placement spacing

When placing the horizontal logo, try to leave a 25% padding on all sides.

Minimum sizing for web

When using our logo on the web, please keep the minimum height above 30px

Minimum sizing for print

When using our logo for print, please keep the minimum height above 1/4"

Logo Colors

Our logo sports a few different colors. Heres the colors codes for each.

Siphon Blue

#35b3c1

Dark Blue

#00979d

Dark Grey

#404041

White

#ffffff

Incorrect Use

Please refrain from editing our logo in anyway during implementation

Do not squish the logo

Please refrain from squishing the logo in anyway.

Do not recolor the logo

Please refrain from recoloring the logo in anyway.

Do not separate icon elements

Please refrain from using only the Siphon icon.

Do not separate text elements

Please refrain from using only the Siphon text.

General

Please don't use our name, logos, branding material, or screenshots in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. Please don't edit or change the Siphon logo, we put a lot of work into it!

Advertising

Please check in with us before using our logo on websites, products, packaging, or for other commercial or product use. It\'s okay to say "Protected by Siphon", we appreciate the nod of appreciation!

Educational Materials

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn\'t be confusing or misleading, or suggest our sponsorship.

Also remember to include this statement in your printed materials: "(Title) is not affiliated with or otherwise sponsored by Siphon."

Our Name and Logos

Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "Siphon" or any confusingly similar words.

Merchandise

We make lots of t-shirts with our logo on them, we don't generally allow third parties to make, sell, or give away anything with our name or logo on it.